Vendor Spotlight | philoSophie’s® | Custom Invitations

This month’s wedding vendor interview is with Joanna Alberti, owner of philoSophie’s®, a lifestyle brand featuring stylish illustrations of a fun-loving, fabulous character named Sophie who confidently imparts humorous and motivating thoughts on life, friendship, love and the power of positive thinking. Sophie isn’t real, but her unique philosophy and facetious wit are carried across a line of greeting cards, stationery and gift products on birthday, bridal, baby, and everyday occasions at I absolutely love her bridal line and how she customizes her illustrations to suit her client’s personalities. I’m a big fan and highly recommend working with Joanna to make your wedding day that much more unique and fun!

Melissa :: Tell us a little bit about yourself and what inspired you to start philoSophie’s®.

Joanna Alberti:: I’ve always loved to draw. I loved Disney classics growing up and wanted to be an animator. As years passed and I continued to love illustration and design I thought about art school after high school but decided to attend business school. I continued to stay connected to my artistic side through electives but assumed art would be a hobby. After graduating from Boston University’s School of Management I worked in advertising as a media planner and got back into design and writing through copywriting and storyboard classes during lunch hours. Working on the number crunching side of advertising I realized how much I missed illustrating and began concepting philoSophie’s®. I sold my handmade cards and invites to women at work and from there began approaching local boutiques as I worked on the business concept and making the philoSophie’s® idea into a viable business.

M :: What makes your business unique?

JA :: I like to think it’s the individual attention I give each client. Each custom philoSophie’s® project is truly unique.

M :: Describe your style/approach.

JA :: I begin each project by brainstorming ideas and themes. I take my rough sketches and complete a final line art which is then colored and formatted for printing.

M :: What is a little known fact, or something unique about your work that is interesting?

JA :: Within each philoSophie’s® illustration I add an ‘S’ to denote Sophie.

M :: What trends do you see happening in your specialty at the moment?

JA :: People are looking for something uniquely their own for their special occasion. We meet this need through illustrations and designs developed especially for them. If their looking for something no one else has done they can find it here because the illustrations are very personal to them. Incorporating pets, hobbies, anything they’d like.

M :: How can we learn more about philoSophie’s® and the products that you offer?

JA :: Customers may shop online at or visit our studio/boutique in the Village of Spencerport – located at 123 South Union Street, 14559.
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